Popular Hand Embroidery Techniques Used in Sarees
Embroidery, a timeless form of artistry, has adorned sarees for centuries, lending them elegance, depth, and cultural significance. The intricate designs created by skilled artisans through hand embroidery techniques elevate the allure of these traditional garments. From the roots of ancient civilizations to the contemporary fashion scene, here’s a journey through some of the most […]
Your Guide to Choosing the Perfect Blouse for Your Saree
The saree. That timeless piece of elegance that drapes you in tradition and grace. You’ve got that gorgeous saree ready to drape, but what about its trusty sidekick? That’s right, we’re talking about the blouse. it’s the Robin to your Batman, the Watson to your Sherlock, the butter to your toast – you get the […]
10 Essential Sarees Every Woman Should Own
Let’s talk about the one outfit that effortlessly encapsulates grace, tradition, and timeless elegance – the saree. A canvas of creativity, a piece of art that drapes around you, making you the masterpiece of any occasion. While sarees come in countless varieties, it’s the curated collection that truly stands out. In this article, we invite […]
7 Monsoon Fashion Tips for Navigating Rainy Season in Style
Rainy season brings with it a refreshing change after scorching summers, but it also requires a slight shift in our fashion game. When it comes to the monsoon, staying stylish while braving the wet weather can be a delightful challenge. But worry not, because we’ve got you covered with the ultimate guide to nailing those […]
Congratulations – You did it
Named after the season of sunshine and leisure, Summer is truly a brand for the Modern Indian Girl – one who appreciates the place she belongs to yet blooms where she’s planted. Hence It’s so heart warming to see our college graduates bring their culture and personal style (with a small side of summer) to […]
Safeguard Your Wallet: Tips for Verifying Online Retailers and Avoiding Fraud
With the advent of social media platforms and online marketplaces, shopping for clothes has become more convenient and accessible than ever before. However, as with any online transaction, there are risks involved when buying clothes from these platforms. To ensure a safe and satisfying shopping experience, it is essential to be aware of these risks […]
The art of store design & Crafting a retail experience
When we thought of setting up our first store, our first and foremost goal was to give our customers an outstanding shopping experience. We wanted it to convey that we care. While the design and production quality standards are set at our factory, we wanted our store to set its own benchmark in customer experience […]
To Summer Moms With Love
With time I’ve realized how much of our daily lives are run by our values. And I have to thank my mom for giving me the best of these – empathy, fairness, hard work, and attention to detail. This helps me daily in my work at summer and helps me lead a team who in […]
My Summer Girl – Ravneet Sangha
We are so thrilled and excited to introduce to you our muse and woman extraordinaire Ravneet Sangha. Our #mysummergirl Ravneet Sangha claims she’s just a readaholic mom of 2, but she’s anything but just that. Engaging, chirpy, opinionated, and enthusiastic, she very quickly finds a way into your heart and mind with her friendly banter and instant charm. My […]
My Summer Girl – Payal C Gupta
Taking sarees across the world, a befitting companion for this spectacular journey 💙 Payal C Gupta wearing Summer by Priyanka Gupta in Egypt Cairo by the Great Pyramids of Giza 🇪🇬 Is Summer just a season or is it also a vibe?Does Summer just bring sunshine or also cheer?In Summer do you just relax or […]